TikTok is introducing a new feature that allows them to cut down on the quantity of artificial intelligence-produced content appearing in their timelines. This step comes as the company announced that it currently hosts over 1 billion AI videos.
Pilot Phase and Launch
The update is being tested over the following weeks before a widespread rollout. This development aligns with a increase in AI-generated material, spurred by new content generation software.
AI Content on Other Platforms
Studies have shown that approximately 10% of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A significant portion of this material is deemed mass-produced AI material, a label for substandard, factory-style content that is often illogical or dreamlike.
Our research shows that many people like content produced via AI tools, ranging from computer-generated images to educational videos, and we want to give people the ability to increase or decrease of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
The platform disclosed that there are now 1.3 billion videos on its app identified as made with AI. In total, in excess of 100 m pieces of content are added to the service daily, making AI content a minor part of its overall inventory.
How to Adjust Settings
Viewers will be able to limit or boost the level of AI content they see by opening the “manage topic” feature in the platform and picking “AI-generated content”. Additional categories that currently be modified under the filter include politics, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies require content makers to tag lifelike AI-generated content, and it prohibits dangerous fake videos of well-known individuals or crisis events. Any realistic AI video that is without a tag can be deleted under its user guidelines.
Additionally, the service will henceforth attach an artificially created watermark to content produced via its built-in AI features, or identified by an collaborative effort for identifying artificial media. This action is aimed to help prevent users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally introducing a $2 million awareness program for experts and groups to develop informative material about using AI responsibly. This initiative will support charitable organizations specializing in training programming and robotics.
Moderation Strategy
The platform has supported its moderation strategy, amid debate over plans to make redundant numerous review team members in Britain. TikTok is expected to eliminate 439 jobs in its content moderation team in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official explained that people-led review would still have a role, but AI can protect employees by eliminating the most graphic content ahead of it has to be seen by staff. TikTok reported a 76% decrease in disturbing and violent content reviewed by safety staff over the past year due to reliance on its machine learning processes.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have people as part of that process, but we further consider it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
